The Marketing Campaign Showcasing Women Business Leaders
Did You Know?
Did you know that overall, women-owned firms have done better than their male counterparts over the past 14 years? The number of men-owned firms (which represent 51% of all U.S. firms) grew by only 25% between 1997 and 2011-half the rate of women-owned firms. Employment in men-owned firms has actually declined by nearly 5% over the past 14 years, while revenues grew by just 33%, both well below the growth seen among women-owned and all U.S. firms.
Western New York Works for Women is proud to showcase the women entrepreneurs of our area
Founded in 2008 by Catharine McCracken, President of Trellis Marketing, WNY Works for Women enables women owned businesses of all sizes to receive the exposure they want, and the recognition they deserve. From customized television advertisements to innovative social media and web strategies, the WNY Works for Women team ensures top quality and affordability. However, the program is more than an innovative marketing campaign; taking part in WNY Works for Women is a great way to network, stay up to date on WNY happenings, and participate in our exclusive events.
"I have always believed in the importance of marketing my business but never thought I could afford to film a TV commercial. With the WNY Works for Women program, I am able to take advantage of this exciting form of advertising. I have received incredible visibility for my business since my commercial has aired, and I am extremely pleased with the positive feedback from my customers."
- Joyce Delong, Owner of Insty Prints
B2B
Most business to business companies feel that marketing is a waste of their time. Did you know that 53% of CEOs say they prefer to locate information themselves? 63% use search engines to locate information, 59% engage peers, and 37% posted questions on social networking sites! The people who matter are active, so make sure they hear you. WNY Works for Women not only generates brand recognition through television and the web, but can help you generate innovative ways to interact with other business owners.